Algonomy Campaign: Omnichannel Campaign & Journey Orchestration

Elevate every customer’s experience by personalizing and orchestrating cohesive and memorable journeys, across every touch-point
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Customer Journey Orchestration

Algonomy is positioned as a Visionary in Gartner’s Magic Quadrant for Personalization Engines

Our Customers

400+ Brands Have Elevated Digital Experiences with Our Orchestration Solutions

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Modules

Go beyond a One-size-fits-all approach. Delight customers by delivering what they need, and where they need, driving customer satisfaction.

  • Deliver a consistent brand experience in over 12+ touchpoints with customer journey orchestration. Be it WhatsApp, Instagram, email or anything else.
  • Leverage your first-party data like pre-built, automated segments to activate audiences for specific use cases such as churn, cart abandonment, etc. in real-time.
  • Simple no-code UI, with drag-and-drop features, reducing dependence on IT engineers.
  • Trigger orchestration campaigns to meaningfully engage your customers, based on their precise stage in the buying journey.
  • Automate Delivery of personalized newsletters, customer retention campaigns, and abandonment triggers orchestrated across multiple channels.
  • Choose from a repository of prebuilt campaign templates, or build custom templates from customer journey orchestration software to suit your audience and business requirements.
  • Deliver messages where customers are active when they’re most receptive. Let AI select the ideal channel as well as the send time.
  • Optimize the creative treatment of your message like headline, copy, etc., based on customer’s behavioral data and our AI.
  • Measure and optimize your campaigns based on the KPIs that matter the most—page views, repeat visits, cart adds, conversions, etc.—not just clicks.
  • Use out-of-the-box data visualizations, dashboards, and reports to drill down into individual and overall promotion, campaign, and customer journey performance.
  • Use these real-time insights to understand your customers, and optimize future journeys to increase ROI.
Advantage

Get The Algonomy Advantage

Scale Your Omnichannel Campaigns
Enable seamless API-based integrations with existing systems and tools. Natively built for large-scale omnichannel campaign execution and automation.
Accelerate Time to Value with Retail-specific Features
Use out-of-the-box integrations and an intuitive UX to create workflows, drive campaigns, accelerate the deployment cycle, and deliver fast ROI.
Wide Out-Of-The-Box Integration
Algonomy provides out-of-the-box integration with POS, commerce platforms, data platforms, cloud providers, loyalty, and other technologies.
Our Core Values

Explore Other Digital Retail Solutions

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Customer Success Stories

What Leading Brands Say About Algonomy’s Omnichannel Campaign and Journey Orchestration

Arvind RP, CMO, McDonald’s

“The CDP and Customer Journey Orchestration projects were key to McDonald’s digital and data transformation journey, whereby we were able to build capabilities to drive insights-driven marketing across channels. We deeply appreciate the invaluable assistance provided by Algonomy’s analytics and campaign specialists, who have worked closely with us to develop and optimize our campaigns.”

read complete case study

40%

Increase in omnichannel customers

33%

YoY increase in customers using McDelivery Services

44M

Customer engagement opportunities created across 6 channels

Praveen Shrikhande, Chief Digital & Information Officer at ABFRL
“Shoppers today expect their digital shopping experience to be quick, seamless, and personalized as per their individual tastes and intent. Algonomy’s end-to-end personalization solution was the perfect fit, given our massive scale and speed requirements.”
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13%

Lift in recommendations driven AOV on Pantaloons and the Collective

71.90%

Attributable sales on Pantaloons

77.48%

Attributable sales on the Collective
Liam Hutchinson, Director of Product, ZALORA
“Onboarding the Algonomy suite of products enabled an acceleration of our personalisation strategy, empowering us to inspire our customers and offer more relevant content and products. Both through the platform and our deep partnership, we have been able to rapidly experiment with weights, strategies, and boosting to find the best experience across platforms and our 6 operating countries. We’ve deeply appreciated the partnership with Algonomy and their investment into our success.”
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15%

Higher Average Order Value

40%

Higer Average Basket Size

24%

Click-through Rate
Sr. Director of Software Experience and Products, Personal Systems, HP
“We want to tell the customer why their HP product is awesome – and make sure they are getting everything they need out of their purchase. Engage takes on the heavy lifting of determining when, where and how to get these messages to the customer in way that is helpful, not obnoxious. We provide the content options, and Algonomy takes on the task of figuring out the right message and time to captivate the customer.”
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30%

Increase in engagement as compared to the generic template

2X

Increase in minutes of use when the welcome content was personalized
Our Resources

Draw Inspiration From Our MarTech Resources

view all resources
  • Guides
Real-time Customer Data Platform (CDP) Explained
  • Datasheets
A Major US Supermarket Chain Drives Data-driven Marketing, Personalizes Customer Engagement
  • Guides
The Marketer’s Guide to Customer Journey Orchestration
  • Case Studies
Mcdonalds India Increases Omnichannel Customer Base
  • Datasheets
CDP Datasheet
Unpacking the First Real-time Customer Data Platform (CDP) Made for Retail
To help Retailers activate their audience in real-time with personalized engagement along the customer journey, we are introducing our Customer Data Platform.
Get in Touch

The ROI of Omnichannel Campaign and Customer Journey Orchestration

20%

Increase in revenue

3X

Increase in engagement across channels

10%

Decrease in marketing investments

Ready to individualize digital experiences? Let's talk.
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