Real-time Customer Profiles

Individualize every engagement by activating your audience in real-time

dynamic content personalization integration

Get Automatically Updated Profilesfor Real-time Customer Engagement and Campaigns

Dynamic Profile Stitching

Break down data silos by unifying data—including behavioral, transactional, campaign response, eCommerce, and app—for a single view that truly reflects each customer’s tastes, preferences, and behaviors.

Identity Resolution & 3600 Customer View

Stitch together known logins with anonymized user identities using deterministic and probabilistic algorithms. Get a comprehensive, real-time view of the customer, complete with demographic data, purchase history, interests, activity timeline, and more. Create a list of customers similar to your chosen profile for campaigns.

Granular Insights for Deeper Understanding

Leverage actionable algorithms from a customer data platform that replace guesswork with insight-driven decision-making. Access insights in real-time such as customer growth trends, geographic distribution, AOV by category, purchase funnel, top selling brands, and many dashboards and visualizations.

Real-time Audience Activation

Enable instant activation of your audience to drive personalized, journey-based customer engagement across online and offline channels, by connecting with external solutions.

Modules

Customer Engagement and Campaigns

Data Management

Easy, Scalable Data Management

From data onboarding to audience activation, manage it all with a marketer-friendly UI.

Audience Manager

Real-Time Segment Streaming with Audience Manager

Omnichannel customer experiences become a reality when your segments exist wherever and whenever you need them.

Connectors

Easy, Scalable Data Management

Connect the Spokes, Win with Omnichannel Personalization & Orchestration

Get in Touch

Customers expect contextually relevant experiences no matter when and where they choose to engage with your brand.

Use real-time customer profiles to enable
hyper-personalized engagement in the moment.

Gain a Competitive Edge with Real-time Customer Profiles

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