Case Study

Leading online thrift store connects with shoppers individually

+7.3% Conversions

Improved Brand Perception

Engaged Shoppers

Client Overview

The retailer is the largest online consignment and thrift store in the US, with the vision to help customers shop sustainably while saving money on their favorite brands.

The Challenge

With over 2 million unique SKUs to manage and promote, The retailer needed to move beyond basic site search to enable truly personalized results, making the experience individualized and accurate. The retailer found that sessions that include search convert 50% better than those that don’t, however, the search terms are terse and do not provide much insight into shopper intent. How do they then tailor results?

Product Used

Top Brands Trust Algonomy

Move from Segmentation to 1:1 Personalization at Every Customer Touchpoint

Complete, unified commerce personalization
Connect all digital path-to-purchase touchpoints — search, navigation, recommendations, and content — to deliver one personal experience that supports the complete customer journey.
Most comprehensive library of 150+ personalization strategies

Accelerate time to market with our strategy library that ranges from wisdom of the crowd and collaborative filtering approaches to deep learning visual discovery and NLP approaches.

Advanced merchandising

Cross-sell and upsell seamlessly by leveraging product attributes and compatibility data. Create automated recommendations and bundles that take the load off your merchandisers.

Algorithmic decisioning for every user with real-time context

Leverage AI to detect each shopper’s stage in the buying process, and combine it with their affinities to pick the best strategy that delivers the most relevant 1:1 experience while meeting your revenue or engagement goals.

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