The retailer deployed Algonomy’s Social Proof Messaging, a tool that leverages real-time catalog and shopper activity data to display social proof messages. These messages use powerful psychological triggers to nudge shoppers down the purchase funnel.
The client set up social proof messages on their Product Detail Pages (PDPs) with ease through the tool’s self-serve user interface.
The tool allows retailers to create multiple, fully customizable social proof experiences – each experience can be treated like a campaign with start and end dates. One can target all visitors or specific segments and contexts such as product attribute, cart value, and geo-location, among others.
In this case, the retailer chose to target shoppers landing on PDPs across all their product categories – camping, hiking, biking, running, fitness, etc.
