Easter Eggstravaganza: Cracking Open the Best Marketing Strategies for 2024 and Beyond

Easter is a time when homes resonate with laughter, adorned with bright decorations symbolizing renewal and hope. Easter signifies more than a holiday—it’s a cherished opportunity to come together, share meals, and create lasting memories. From egg hunts that spark excitement in children’s eyes to the joy of exchanging gifts and indulging in delectable treats, Easter embodies the essence of togetherness and celebration.

Yet, amidst the festivities, there’s an underlying buzz in the air—a sense of anticipation for the Spring sale season that accompanies Easter. For consumers, it’s not just about the joy of the holiday; it’s also about seizing the opportunity to refresh their wardrobes, spruce up their homes, and treat their loved ones to thoughtful gifts. Retailers keenly understand this dynamic, recognizing Easter as a prime moment to connect with consumers on a deeper level and offer them products and experiences that enhance their celebrations. As families prepare to embrace the spirit of Easter, retailers are ready to cater to their needs, providing an array of enticing offerings that seamlessly blend the joy of the season with the excitement of the Spring sale.

Easter Spending in 2024: Consumer Insights

As we gear up for Easter 2024, the retail landscape is poised for a whirlwind of spending, with American consumers projected to splurge a staggering $22.4 billion, according to the latest insights from the National Retail Federation and Prosper Insights & Analytics. Consumers are gearing up to invest heavily in a variety of categories diving headfirst into the delicious realm of food and candy, gifts, clothing, and decorations. It’s clear that Easter is a retail extravaganza.

Consumer Buying Patterns in the U.S. in 2024

As retailers prepare for the Easter rush, delving into where and why consumers shop becomes a crucial piece of the puzzle. It’s no surprise that discount stores steal the spotlight as the go-to destination for 53% of American shoppers in 2024. Amidst the hunt for bargains, it’s the promise of sales promotions that seals the deal for 29% of shoppers, adding an extra layer of excitement to the holiday spree.

Consumer Buying Patterns in the U.K. in 2024

By continuing to prioritize value-driven behaviors, there’s a chance for retailers in the U.K., especially grocery stores, to shift demand from out-of-home to at-home settings during Easter 2024, opening up new opportunities. In Easter 2023, 43% of consumers enjoyed a special meal at home. With consumer confidence on the rise in 2024, there’s a greater chance for retailers to support home dining. This presents a golden opportunity for premium home dining options to stand out and recreate the out-of-home experience.

With these insights in hand, retailers have a chance to craft campaigns that not only offer great discounts but also tap into the deeper essence of Easter, fostering connections and community spirit along the way. As the scent of spring fills the air, it’s time to hop into action and fine-tune your Easter strategy. With competition fiercer than ever, brands are gearing up to join the hunt for customers, each vying to emerge as the fastest and most creative bunny in the race.

Don’t Know Where to Begin?

Don’t fret, for we’ve curated an exclusive selection of the best 2024 Easter campaigns, guaranteed to keep you ahead of the curve and buzzing with inspiration.

Each handpicked example is tailored to spark your creativity and drive results, whether increasing your customer base, creating brand awareness, boosting engagement, or maximizing your Easter ROI.  The campaigns have been divided into four sections- strategy, medium, channel, and Algonomy tips to help you craft your holiday engagement strategy.

Ready to hatch some egg-cellent promotion ideas? Let’s dive in!

1. ALDI

Strategy: Aldi’s Strategy: Aldi’s magnitude of prepping for Easter is reflected in its omnichannel campaign strategy, leaving no stone unturned to meet the holiday demand. A few weeks leading up to Easter, Aldi refreshed its localized pages for most of the EU regions with customized Easter offerings to gear up for its ‘biggest and best Easter yet’ anticipating sales of approximately £8 million on hot cross buns and Easter eggs, £4 million on fresh meat, fish, and meat-free alternatives, and £34 million on fruit and vegetables. Other Easter campaigns involve giving 1,000 lucky shoppers to win their  BBC Good Food Easter Taste Awards 2024 hot cross bun.

Aldi keeps its customers engaged with regular newsletters and weakly leaflets, keeping them excited about the latest sales and offers.

2. Mars

Strategy: Mars unveiled its 2024 Easter campaign with the launch of M&M’S Easter Sundae candies. Alongside this release, M&M’S also introduced its 2024 Easter Gift Guide. Shoppers can explore a variety of personalized gifts, ranging from iconic candy options to merchandise featuring beloved M&M’S characters. With over 20 M&M’S colors to choose from and the option to add customized messages and images, the possibilities are endless.

3. Asda

Strategy: Asda has launched its 2024 Easter advertisement where it imagines a farm where chickens lay chocolate eggs. As part of its Easter campaign, Asda is hosting an “open farm” family fun day, accompanied by a competition for a chance to win an overnight stay in a luxury farmhouse. Embracing the farm theme, Asda is engaging its audience on social media with the hashtag #ThatsEasterSorted and partnering with brands, encouraging participation through interactive polls. To cater to families during the holiday, Asda is offering customers to book Easter delivery slots. 

As we reflect on the dynamic Easter campaigns of Mars, Asda, and Aldi, one thing becomes abundantly clear: the power of creativity and innovation in capturing the spirit of the season. By drawing inspiration from these campaigns and leveraging personalized marketing, audience segmentation, and omnichannel customer journey orchestration, retailers can unlock new opportunities to engage customers, drive sales, and make this Easter their most successful. Let’s harness the creativity, innovation, and insights showcased by these brands to craft Easter campaigns that resonate deeply with consumers and leave a lasting impression.

Well, it doesn’t end here.
We also have a list of things that you can tick mark before planning your Easter campaign.

Here you go!

How can Algonomy Help in Planning your Easter Campaigns?

• Recommend™: Personalized Product Recommendations Deliver contextually relevant product recommendations across all touchpoints with a pre-built library of strategies
• Engage: Personalized Content and Promotions Deliver Personalized Content that aligns with your brand strategy
• Find™: Personalized eCommerce Search Redefine eCommerce site search with AI-driven personalization
• Discover: Personalized Browse and Navigation Increase discovery for greater engagement and conversions
• Customer Data Platform: Real-time Customer View Understand your shoppers to deliver truly personalized experiences across channels at the right time
• Customer Journey Orchestration: Personalized Customer Journeys Elevate customer experience by personalizing and orchestrating memorable journeys, across every touchpoint
• Audience Manager: Real-time Segment Streaming Omnichannel customer experiences become a reality when your segments exist wherever and whenever you need them

To know more, contact us at hello@algonomy.com

Disclaimer: This blog does not indicate an ongoing business partnership with the brands, and all references are solely for illustrative purposes.