Real-Time Customer Data Platform

Understand your customers like never before to deliver truly personalized experiences across channels at the right time
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Algonomy is positioned as a Major Player in IDC MarketScape: Worldwide Customer Data Platforms

Our Customers

400+ Brands Have Elevated Digital Experiences with Our CDP Solutions

consum
pizza-hut
alghanim
visionworks
mc
rue21
relationshop
alshaya
consum
pizza-hut
alghanim
visionworks
mc
rue21
relationshop
alshaya
Modules

Understand your customer, anticipate their needs, and deliver personalized experiences that delight them at every touchpoint.

  • Remove data silos, and unify customer data using deterministic and probabilistic matching to build a single comprehensive view.
  • Capture first, second, and third-party data in real-time and batch for activation at scale.
  • Drag and drop data files into an intuitive UI for batch upload within the customer data platform.
  • Understand customer’s behavior, preferences, journey, and more at any given moment on a customer data platform.
  • Use clean data with deduplication, outlier rejection, missing value enrichment, and attribute harmonization to turn every profile into a Golden Customer Record (GCR).
  • Leverage out-of-the-box models built for retail business, like affinity models, replenishment prediction models, lookalike models, RFME, Propensity to Buy, CLTV, Churn, etc., to empower your team in making data-backed decisions.
  • Open-box AI engine enabling marketers to develop custom models as per your business requirements.
  • Our algorithms automatically build and optimize audience segments based on your business goals, ensuring you reach the right customers with the right message at the right time.
  • Discover audiences in real-time and re-engage them with specific needs as per their unique journey events, preferences, and affinity like triggering inventory and price change communications.
  • Save time and easily integrate your existing MarTech stack within the customer data platform, which offers over 560 pre-built connectors across online and offline data systems like marketing automation and campaign orchestration tools, analytics tools, paid media tools, and more.
  • Automate the sharing of segments across multiple systems in your MarTech stack to drive seamless customer experience.
Advantage

Get The Algonomy Advantage

Combine Human Intelligence and AI
Strike the balance between AI-driven optimization, which focuses on retail industry-specific measures delivering faster time to value, and business/brand objectives by setting the desired weights and rules. Optimize for the metrics most important to you while leaving the decision-making to AI.
Real-Time Segment Streaming
Real-time stitching of profiles to create Golden Customer Records (GCR) with required controls for data governance and consent management. Instant streaming of your audience to drive personalized, journey-based customer engagement across online and offline channels, by connecting with external solutions.
Marketer-friendly UX
Marketer-friendly UX from data onboarding to segment creation and activation, reducing IT dependency and improving marketing productivity with an efficient customer data platform.
Our Core Values

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Dynamic Content Personalization
Active Content
Active Content is a marketing communication platform that personalizes and optimizes content for Individual consumers across email, apps, WhatsApp and ads by seamlessly integrating diverse data sources to craft individualized and engaging content which is always updated whenever the consumer reads the content.
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Customer Success Stories

What Leading Brands Say About Algonomy’s Customer Data and Audience Management

Arvind RP, CMO, McDonald’s

“The CDP and Customer Journey Orchestration projects were key to McDonald’s digital and data transformation journey, whereby we were able to build capabilities to drive insights-driven marketing across channels. We deeply appreciate the invaluable assistance provided by Algonomy’s analytics and campaign specialists, who have worked closely with us to develop and optimize our campaigns.”

read complete case study

40%

Increase in omnichannel customers

33%

YoY increase in customers using McDelivery Services

44M

Customer engagement opportunities created across 6 channels

Praveen Shrikhande, Chief Digital & Information Officer at ABFRL
“Shoppers today expect their digital shopping experience to be quick, seamless, and personalized as per their individual tastes and intent. Algonomy’s end-to-end personalization solution was the perfect fit, given our massive scale and speed requirements.”
read complete case study

13%

Lift in recommendations driven AOV on Pantaloons and the Collective

71.90%

Attributable sales on Pantaloons

77.48%

Attributable sales on the Collective
Liam Hutchinson, Director of Product, ZALORA
“Onboarding the Algonomy suite of products enabled an acceleration of our personalisation strategy, empowering us to inspire our customers and offer more relevant content and products. Both through the platform and our deep partnership, we have been able to rapidly experiment with weights, strategies, and boosting to find the best experience across platforms and our 6 operating countries. We’ve deeply appreciated the partnership with Algonomy and their investment into our success.”
read complete case study

15%

Higher Average Order Value

40%

Higer Average Basket Size

24%

Click-through Rate
Sr. Director of Software Experience and Products, Personal Systems, HP
“We want to tell the customer why their HP product is awesome – and make sure they are getting everything they need out of their purchase. Engage takes on the heavy lifting of determining when, where and how to get these messages to the customer in way that is helpful, not obnoxious. We provide the content options, and Algonomy takes on the task of figuring out the right message and time to captivate the customer.”
read complete case study

30%

Increase in engagement as compared to the generic template

2X

Increase in minutes of use when the welcome content was personalized
Our Resources

Draw Inspiration From Our Customer Data and Audience Management Resources

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  • Retail Battle
Winning the retail battle with modern centralized supplier collaboration
  • Customer Summit 2021
Why Digital-first Grocers Are Poised to Win
Get in Touch

The ROI of Customer Data and Audience Management Solution

8%

Increase in sales

19%

Increase in AOV

10%

Increase in repeat users

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