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“The value of the shopping baskets resulting from product recommendations has increased by an average of 20 percent, with an average of one more product purchased by each customer.”
The personalization software is equipped with an Experience Optimizer (XO) that selects the winning strategy based on the Unified User Profile Service (UPS), the chosen KPI — RPV, AOV, Conversion Lift, etc., shopper’s stage in the funnel. This AI-driven decisioning by XO ensures the highest performing strategy is chosen, and the most relevant products are shown to every shopper, without the need for manual merchandising.
Revenue Lift