“We’re elated to win the Pinnacle of Personalization Award from Algonomy. Our personalization team and partners have worked hard over the past few years to bring our digital-first vision to life: meeting customers where they are, responding to their digital behaviors in real time and connecting them with the outdoors in uniquely personal ways. This award validates our efforts and motivates our team to strive for continued excellence. Our partnership with Algonomy was key in delivering our personalization vision with the right technology.”